I have been reading lots of articles about UltraViolet and the reviews are mixed. However, I believe that reports of UltraViolet’s “death on arrival” like in Broadband TV News are greatly exaggerated.
At Empathy Lab, we have been working on UltraViolet for several years prior to its release and the end of 2011 is definitely a learning period. 2012 will reveal more adoption of the technology and the kinks with an effort so large and complicated with over 100 partners will be worked out.
The industry should be applauded for tackling the problem of ownership of rights to content across platform. It’s still too soon to proclaim iTunes the winner over UltraViolet… and let’s not forget, iTumes is a closed platform.